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B2B Buyer Persona: Understanding How to Think About B2B Buyers
Last week, I shared a post explaining what a buyer persona framework is and its purpose in a B2B sales environment. This week, I will discuss how to think about B2B buyers and walk you through a model...
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How to Build a B2B Buyer Persona Framework
This is the third and final post in a series of blog entries on how to effectively develop and utilize a B2B buyer persona framework. In the first two installments, I shared posts explaining: What a...
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5 Reasons Why Buyer Personas are Useful for Content Marketing
Over the last 3 weeks, I have written a series of blog entries on how to effectively develop and utilize a B2B buyer persona framework to develop a scalable go to market strategy. This week, I will...
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Thinking About B2B Content Marketing Through The Lens of the Buyer
Last week, I shared 5 Reasons Why Buyer Personas are Useful for B2B Content Marketing. Prior to that, I wrote a 3-part series on how to effectively develop and utilize a B2B buyer persona framework....
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